Prana is a climbing and yoga clothing brand that was founded in 1992. The company began in quite a modest environment as initially, the founders designed and made their products within their own garage and delivered them to customers using the cardboard boxes they had from the local supermarket. In order to make hangtags, they ground up piles of old newspapers and simply added a few drops of essential oils, using a pizza cutter to shape them.
Prana today - its ethos and products
Whilst a lot has changed since then – the company went on to become hugely successful and was able to improve upon its modest production methods – the company still retains many of its original staff members and still aims to avoid unnecessary waste, or have too much of an impact on the environment. Their ethos has also stood the test of time; Prana continues to attempt to create positive changes in the world and promote conservation.
Some of the initiatives that the brand supports include wind power, Fair Trade and organic cotton. They have begun to implement the use of sustainable fabrics into their clothing, using the aforementioned organic cotton, as well as 'Tencel' and recycled polyester, where and when this is possible. The company is a member of the Fair Labour Association and an active supporter of Fair Trade Certified Apparel. They have also reduced the amount of plastic used to deliver their products by more than fifty percent, using recycled paper instead. In terms of the specific products they sell, Prana produce items such as quick drying t-shirts, climbing trousers, beanies, hoodies, thermal long sleeve tops and yoga trousers. Their clothing is popular with both professional and amateur climbers and is also a favourite amongst many yoga practitioners.